Yup, you read that right - Vegetable Juice Kit Kat. From the get go I was nervous about eating this one. I've had good experience with some of the more weird flavors (I loved Apple Vinegar for instance) and I've had some bad ones (the Rose Kit Kat was particularly bad.) So I wasn't sure which way this one was going to go. It went okay...for awhile.
To start with this Kit Kat is a collaboration between Nestle and Ito En. Ito En sells green tea and other beverages. Nestle makes snacks. Together they came up with the Vegetable Juice Kit Kat based off one of Ito En's drinks. In order to be better informed about the taste the Kit Kat was attempting to mimic I bought myself some juice.
Now onto the Kit Kat. It was made with white chocolate and was light orange in color. Unlike the juice it had a pleasant yet very generic sweet smell. It tasted sweet, and like the juice it was the apple and carrot taste that shone through, although much milder comparatively. Once again it was a taste I wasn't particularly fond of but I could maybe see where other people might like it. It ended on a sour note, saving it from being too sweet.
Up until this point I was having a very blah kind of Kit Kat experience. I didn't especially like it, but I wasn't gagging either. And then I decided, hmmmm I wonder how they taste together. Does the juice complement the Kit Kat? Were they meant to be consumed together? The answer: Absolutely not!!! Together they are pretty disgusting. I almost couldn't finish the Kit Kat after washing down one bite with the Ito En juice. I still have the second Kit Kat because I just couldn't bear the thought of eating any more of it. For that reason I am giving this the low score of 3. Nestle and Ito En's marketing ploy got me to buy their products but I won't be a repeat customer.
Final score: 3